Monday, September 25, 2006

Seven Ways to Create a Successful Online Business

If you are starting an internet business or analyzing your website, you should be thinking of how to generate income. There are seven ways to build a successful online business.



  • Sell your own products
  • Sell your services
  • Drop ship products
  • Recommend affiliate products
  • Sell ad space
  • Start a joint venture
  • Start an affiliate program



How to:


1. Sell your own products.
The biggest advantage to selling your own products is that you control how much profit you make on every item you sell. You know exactly what each product costs. Try out different price points to see what works the best. People who shop online are price conscious and comparison shoppers. Competitive prices keep them on your site and results in more return visits. Make your home page sparkle with photos and use phrases to Pre-Sell visitors with a “What’s in it for them” as they look at your site.


2. Sell your services.
Providing professional services online requires more patience.
Build a website that promotes your services. Unlike product shoppers people who surf the internet for service providers will need lots more Pre-Selling. Use testimonials. Feature your membership in professional associations. Become the authority in your field by submitting written articles to online article directories. It makes no difference if you are an attorney or a zoologist, service providers from A to Z profit from selling their service online. When you sell a service, you're essentially selling a relationship. This requires is that you spend more time and effort establishing your credibility and developing rapport with your visitors. References to articles you have published, trade magazine submissions and online directories will help you. You not only need to establish the benefits of the service you're offering, you also need to establish the value of you providing this service.


3. Drop ship products.
If you want to sell products and avoid the cost of shipping, warehousing and producing a product drop-shipping may be the choice for you. You can sell quality, brand-name products on your site. The drop shipper takes care of fulfilling the order. There are many sites, such as
Café Press, that drop ship products and pay commissions. Investigate thoroughly before you sign up. The reputation of your website is at stake.


4. Recommend affiliate products.
Recommending affiliate products creates a "no-risk" partnership. You promote another company's products or services on your site. When your viewers purchase you earn a percentage of the sale. It is much easier to sign up with an affiliate company than attempt to find affiliate partners for every product. Use reputable affiliate companies such as
SiteSell, Commission Junction or Clickbank.


5. Sell ad space.
Google has a program called
Ad Sense. Yahoo and MSN also have programs that allow you to place their ads on your WebPages. Google, Yahoo and MSN are major search engines. The process is very simple and easy to use. Advertisers buy ad space from the search engines. Based on your site’s content and keywords the search engines place relevant advertising on your pages. You have probably seen these ads when you surf the net. Many web hosts sell direct to the advertiser. For a monthly or yearly fee the advertiser has their information appear on your website.


6. Start a joint venture.
Joint ventures involve combining skills, products, services and resources. One great way to profit through joint ventures is to seek out products or services that would benefit your visitors. Approach the companies that provide those products or services. Ask them if you can recommend their products or services on your site in exchange for a commission or for a portion of the profits. Most companies will gladly agree to this arrangement. After all, there's no risk for them since they only pay you when you refer a paying customer.


7. Start an affiliate program.
Your own affiliate program is like hiring a sales force on the internet. These affiliates sell your products or services. In return, they make money when they send you a paying customer. You will need to assist them in website promotion in order to fully realize the potential market of each of their sites. The power of the internet is enormous. Use it to your advantage.

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